ONDC - McKinsey Joint Industry Report: Democratising Digital Commerce in India


ONDC and McKinsey have jointly released a market study titled 'Democratising digital commerce in India'. The market report is an assessment of the opportunities which are set to emerge due to ONDC's disruption of the digital commerce ecosystem. The report has been developed to highlight sector-specific challenges and possible opportunities across sectors such as Grocery, Online Food Delivery, Electronics, Fashion and Lifestyle, Mobility, Construction Materials, Financial Services, Agriculture etc. Several market leaders actively contributed with key insights and perspectives in helping develop this report making it a collaborative success!


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