4th Edition

Sandhya runs a small bakery, popular in her neighbourhood in Koramangala, Bengaluru. Known for her delicious pastries and artisanal breads, she had a loyal local customer base. However, her reach was limited to a 5 km radius, relying heavily on word of mouth. She wanted to build her online presence but when she enquired about the food apps in the market, she realised how much commission they charged; she would make no money! She faced tough competition from established outlets and struggled with costly delivery options.