The Open Network for Digital Commerce (ONDC) is an initiative transforming the e-commerce landscape in India. Unlike traditional platforms that dominate the market, ONDC fosters an open and inclusive network where buyers and sellers can connect directly. This empowers small businesses, particularly those in rural areas, by offering them a level playing field and eliminating the need to rely on specific platforms with high fees and restrictive policies.
In the heart of Maharashtra, a story of entrepreneurial spirit and digital transformation unfolds with Kalpana Mali, the founder of KalpNil Naturals. Kalpana's journey began with a simple passion for wholesome and nutritious products, leading her to establish a business specialising in cold-pressed oils. Initially, her sales were confined to local melas and exhibitions, where her products gained a modest following. Recognizing the potential for broader reach, Kalpana partnered with the Mann Deshi Foundation, which helped catalyse her venture into a beacon of innovation and entrepreneurship.
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